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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas luxury jets are enticing purchasers with their smooth shapes, luxurious cabins - and significantly, their usage of alternative fuels.

Fuel producers and jetmakers are keen to showcase novel types of air travel fuel deemed less hazardous to the climate, from used cooking oil to the distinctly less attractive meat waste.

Business jet operators, like airline companies, have actually acquiesced ecological pressure on aviation and committed to halving carbon emissions by 2050 compared with 2005.

Their hope is that embracing sustainable fuel to suppress emissions might make business jets more attractive to ecologically mindful purchasers - particularly corporations dealing with questions over sustainability from shareholders or green campaign groups.

The accessibility of less polluting private jets could also spare the rich and popular the negative publicity experienced by Britain's Prince Harry and his other half Meghan over a current personal jet journey to southern France.

Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The most recent waste-based fuels consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, chief commercial officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our item is inedible."

A few of the other 79 aircraft on display are expected to be powered by 150,000 of other eco-friendly fuel mixes expected to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall yearly carbon emissions internationally, but can release, typically, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter company Victor.

Prince Harry has actually safeguarded his periodic usage of private jets to guarantee his household's security, and has actually said that on the unusual occasions he does not fly commercially he offsets his emissions.

But planemakers say events such as the furore over his itinerary have actually added fresh obstacles for an industry currently aiming to justify its contribution to cutting corporate costs.

"Incidents of flight shaming including using private jets are regrettable when you think about that our market has actually delivered fuel performance enhancements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel usage will help the market make inroads with corporations and wealthy purchasers. According to industry information, billionaires just have a 19% organization jet ownership rate.

But even an image transformation - with jets sporting sticker labels like "this airplane flies on renewable fuels" and organisers adding alternative fuel pumps for visiting airplanes - is unlikely to please all critics at the Oct 22-24 high-end jet occasion.

Environmentalists and some analysts stay doubtful that biojetfuels, usually blended 50-50 with kerosene, will make a considerable effect on public understandings about high-end travel.

"No quantity of jatropha curcas or Brazil-nut fuel can make service jets look eco-friendly," stated air travel expert Richard Aboulafia.

Demand from business jet operators for sustainable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, might broaden production as much as 150 million gallons by 2022.

Corporate charter companies and specialists are also seeing more interest from consumers who desire to purchase carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet usage study his business recently finished for a Fortune 500 company.

"At the end of the day, I think that price, expense per hour, range, speed and efficiency, that's still the (sales) driver. But I believe individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)