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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's biggest](https://www.businessnews.com.au/Company/Mission-NewEnergy) industry program in Las Vegas high-end jets are drawing buyers with their smooth silhouettes, plush cabins - and significantly, their usage of alternative fuels.
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[Fuel producers](https://www.bloomberg.com/profile/company/MNELF:US) and jetmakers are eager to display unique forms of aviation fuel deemed less to the environment, from used cooking oil to the distinctly less glamorous meat waste.
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Business jet operators, like airlines, have bowed to environmental pressure on aviation and dedicated to cutting in half carbon emissions by 2050 compared to 2005.
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Their hope is that [embracing eco-friendly](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) fuel to curb emissions might make business jets more appealing to [environmentally mindful](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) buyers - specifically corporations facing questions over sustainability from investors or [green campaign](https://pitchbook.com/profiles/company/51278-86) groups.
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The availability of less contaminating private jets might likewise spare the abundant and well-known the unfavorable publicity experienced by Britain's Prince Harry and his spouse Meghan over a recent [personal jet](https://stocktwits.com/symbol/MNEL) trip to [southern France](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The latest waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) [manufacturer](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 aircraft on screen are expected to be powered by 150,000 gallons of other sustainable fuel blends anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of overall annual carbon emissions worldwide, but can discharge, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the [London-based](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) personal charter [firm Victor](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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Prince Harry has protected his occasional usage of [personal](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) jets to ensure his household's security, and has said that on the rare occasions he does not fly commercially he [offsets](https://pitchbook.com/profiles/company/51278-86) his emissions.
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But planemakers state events such as the furore over his schedule have added fresh difficulties for an industry already striving to validate its contribution to cutting corporate costs.
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"Incidents of flight shaming involving using personal jets are regrettable when you think about that our market has delivered fuel performance improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel use will help the industry make inroads with [corporations](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) and wealthy buyers. According to industry information, billionaires just have a 19% organization jet ownership rate.
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But even an image remodeling - with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for going to planes - is not likely to please all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some analysts stay doubtful that biojetfuels, usually blended 50-50 with kerosene, will make a [substantial influence](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) on public understandings about high-end travel.
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"No quantity of [Jatropha](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) or Brazil-nut fuel can make business jets look eco-friendly," stated aviation expert Richard Aboulafia.
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Demand from company jet [operators](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) for renewable fuels now far exceeds supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production approximately 150 million gallons by 2022.
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Corporate charter [companies](https://www.businessnews.com.au/Company/Mission-NewEnergy) and consultants are also seeing more interest from consumers who want to purchase carbon credits to offset emissions from their [flights](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a business jet [utilization](https://www.crunchbase.com/organization/mission-newenergy) research study his company recently completed for a Fortune 500 company.
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"At the end of the day, I think that cost, cost per hour, variety, speed and performance, that's still the (sales) motorist. But I think people are ending up being more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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